C
Evidence Grade C
Use with Hedging
Aging
18
18 — mobile day1 retention for PWA_fintech_native_ad (2024)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
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Source verified
Evidence graded
Value
18
Unit
Data Vintage
2024
Entity
Study Type
Unknown
Geography
AU
Trend
Decreasing
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Source
AppsFlyer/Adjust Mobile Reports
Primary
Tier B
https://www.appsflyer.com/resources/reports/ ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 44 | |
| 2021 | 35 | -21.7% |
| 2021 | 15 | -56.2% |
| 2021 | 48 | +211.5% |
| 2021 | 18 | -62.6% |
| 2021 | 40 | +126.8% |
| 2021 | 47 | +16.4% |
| 2022 | 33 | -29.7% |
| 2022 | 36 | +7.9% |
| 2022 | 46 | +29.6% |
| 2022 | 42 | -9.2% |
| 2022 | 39 | -7.0% |
| 2022 | 30 | -22.3% |
| 2022 | 48 | +58.8% |
| 2023 | 25 | -48.0% |
| 2023 | 50 | +100.1% |
| 2023 | 47 | -6.9% |
| 2023 | 41 | -12.6% |
| 2023 | 46 | +11.8% |
| 2023 | 18 | -60.4% |
| 2023 | 37 | +105.6% |
| 2024 (current) | 25 | -33.1% |
| 2024 (current) | 27 | +8.7% |
| 2024 (current) | 18 | -31.5% |
| 2024 (current) | 23 | +22.6% |
| 2024 (current) | 40 | +77.7% |
| 2024 (current) | 25 | -38.6% |
| 2024 (current) | 16 | -33.9% |
Segmentation
RegionAU
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology...
Plain Text
PWA_fintech_native_ad: 18 mobile day1 retention. Source: AppsFlyer/Adjust Mobile Reports (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/mobile-day1-retention-pwa-fintech-native-ad-2024
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<blockquote cite="https://lighthousedata.io/data/mobile-day1-retention-pwa-fintech-native-ad-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18</strong> — mobile day1 retention for PWA_fintech_native_ad<br><small>Source: AppsFlyer/Adjust Mobile Reports (2024) · <a href="https://lighthousedata.io/data/mobile-day1-retention-pwa-fintech-native-ad-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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