C
Evidence Grade C
Use with Hedging
Dated
20
20 — mobile day1 retention for mobile_web_productivity_rewarded_video (2023)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20
Unit
Data Vintage
2023
Entity
Study Type
Unknown
Geography
AU
Trend
Decreasing
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Source
AppsFlyer/Adjust Mobile Reports
Primary
Tier B
https://www.appsflyer.com/resources/reports/ ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 13 | |
| 2021 | 27 | +106.0% |
| 2021 | 17 | -35.4% |
| 2021 | 36 | +108.4% |
| 2021 | 35 | -4.3% |
| 2021 | 15 | -57.6% |
| 2021 | 34 | +131.8% |
| 2022 | 19 | -44.7% |
| 2022 | 14 | -26.6% |
| 2022 | 20 | +45.8% |
| 2022 | 30 | +47.9% |
| 2022 | 18 | -40.7% |
| 2022 | 24 | +33.8% |
| 2022 | 31 | +29.4% |
| 2023 (current) | 21 | -30.4% |
| 2023 (current) | 20 | -4.0% |
| 2023 (current) | 23 | +11.4% |
| 2023 (current) | 28 | +23.0% |
| 2023 (current) | 35 | +24.3% |
| 2023 (current) | 26 | -24.1% |
| 2023 (current) | 28 | +7.7% |
| 2024 | 26 | -9.2% |
| 2024 | 34 | +30.3% |
| 2024 | 18 | -45.6% |
| 2024 | 38 | +106.1% |
| 2024 | 27 | -28.2% |
| 2024 | 28 | +2.0% |
| 2024 | 30 | +8.4% |
Segmentation
RegionAU
Channelmobile_web
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology...
Plain Text
mobile_web_productivity_rewarded_video: 20 mobile day1 retention. Source: AppsFlyer/Adjust Mobile Reports (2023). Via Lighthouse Research Data — https://lighthousedata.io/data/mobile-day1-retention-mobile-web-productivity-rewarded-video-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-day1-retention-mobile-web-productivity-rewarded-video-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20</strong> — mobile day1 retention for mobile_web_productivity_rewarded_video<br><small>Source: AppsFlyer/Adjust Mobile Reports (2023) · <a href="https://lighthousedata.io/data/mobile-day1-retention-mobile-web-productivity-rewarded-video-2023" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics — all free.