C
Evidence Grade C
Use with Hedging
Dated
52
52 — mobile day1 retention for cross_platform_entertainment_rewarded_video (2023)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
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Source verified
Evidence graded
Value
52
Unit
Data Vintage
2023
Entity
Study Type
Unknown
Geography
US
Trend
Increasing
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Source
AppsFlyer/Adjust Mobile Reports
Primary
Tier B
https://www.appsflyer.com/resources/reports/ ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 49 | |
| 2021 | 34 | -30.4% |
| 2021 | 31 | -10.8% |
| 2021 | 21 | -31.4% |
| 2021 | 41 | +93.6% |
| 2021 | 33 | -18.7% |
| 2021 | 19 | -41.2% |
| 2022 | 44 | +125.1% |
| 2022 | 40 | -9.5% |
| 2022 | 37 | -5.3% |
| 2022 | 24 | -36.1% |
| 2022 | 37 | +53.2% |
| 2022 | 36 | -2.9% |
| 2022 | 42 | +17.8% |
| 2023 (current) | 52 | +25.2% |
| 2023 (current) | 54 | +2.8% |
| 2023 (current) | 53 | -1.6% |
| 2023 (current) | 38 | -27.7% |
| 2023 (current) | 31 | -20.2% |
| 2023 (current) | 30 | -2.3% |
| 2023 (current) | 28 | -7.6% |
| 2024 | 16 | -41.9% |
| 2024 | 37 | +128.4% |
| 2024 | 26 | -30.2% |
| 2024 | 29 | +14.0% |
| 2024 | 49 | +67.7% |
| 2024 | 30 | -39.5% |
| 2024 | 31 | +6.4% |
Segmentation
RegionUS
Channelplatform
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology...
Plain Text
cross_platform_entertainment_rewarded_video: 52 mobile day1 retention. Source: AppsFlyer/Adjust Mobile Reports (2023). Via Lighthouse Research Data — https://lighthousedata.io/data/mobile-day1-retention-cross-platform-entertainment-rewarded-video-2023
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<blockquote cite="https://lighthousedata.io/data/mobile-day1-retention-cross-platform-entertainment-rewarded-video-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52</strong> — mobile day1 retention for cross_platform_entertainment_rewarded_video<br><small>Source: AppsFlyer/Adjust Mobile Reports (2023) · <a href="https://lighthousedata.io/data/mobile-day1-retention-cross-platform-entertainment-rewarded-video-2023" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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