C
Evidence Grade C
Use with Hedging
Dated
47
47 — mobile day1 retention for Android_news_media_interstitial_ad (2021)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
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Source verified
Evidence graded
Value
47
Unit
Data Vintage
2021
Entity
Study Type
Unknown
Geography
CA
Trend
Increasing
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Source
AppsFlyer/Adjust Mobile Reports
Primary
Tier B
https://www.appsflyer.com/resources/reports/ ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 (current) | 38 | |
| 2021 (current) | 47 | +24.2% |
| 2021 (current) | 46 | -3.2% |
| 2021 (current) | 52 | +13.2% |
| 2021 (current) | 38 | -27.2% |
| 2021 (current) | 39 | +3.8% |
| 2021 (current) | 39 | -0.1% |
| 2022 | 43 | +11.6% |
| 2022 | 46 | +6.2% |
| 2022 | 36 | -22.0% |
| 2022 | 32 | -12.3% |
| 2022 | 49 | +56.0% |
| 2022 | 51 | +4.5% |
| 2022 | 15 | -70.0% |
| 2023 | 52 | +234.1% |
| 2023 | 42 | -17.9% |
| 2023 | 41 | -2.0% |
| 2023 | 26 | -37.2% |
| 2023 | 29 | +11.0% |
| 2023 | 37 | +29.2% |
| 2023 | 43 | +14.3% |
| 2024 | 47 | +9.6% |
| 2024 | 43 | -8.2% |
| 2024 | 38 | -10.5% |
| 2024 | 15 | -62.2% |
| 2024 | 49 | +236.5% |
| 2024 | 19 | -62.0% |
| 2024 | 28 | +49.6% |
Segmentation
RegionCA
ChannelAndroid
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology...
Plain Text
Android_news_media_interstitial_ad: 47 mobile day1 retention. Source: AppsFlyer/Adjust Mobile Reports (2021). Via Lighthouse Research Data — https://lighthousedata.io/data/mobile-day1-retention-android-news-media-interstitial-ad-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-day1-retention-android-news-media-interstitial-ad-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47</strong> — mobile day1 retention for Android_news_media_interstitial_ad<br><small>Source: AppsFlyer/Adjust Mobile Reports (2021) · <a href="https://lighthousedata.io/data/mobile-day1-retention-android-news-media-interstitial-ad-2021" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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