C
Evidence Grade C
Use with Hedging
Dated
50
50 — mobile day1 retention for Android_entertainment_in_app_message (2023)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
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Source verified
Evidence graded
Value
50
Unit
Data Vintage
2023
Entity
Study Type
Unknown
Geography
LATAM_Android
Trend
Increasing
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Source
AppsFlyer/Adjust Mobile Reports
Primary
Tier B
https://www.appsflyer.com/resources/reports/ ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 18 | |
| 2021 | 39 | +124.0% |
| 2021 | 37 | -5.6% |
| 2021 | 44 | +18.8% |
| 2021 | 51 | +16.4% |
| 2021 | 30 | -41.4% |
| 2021 | 37 | +23.7% |
| 2022 | 32 | -15.3% |
| 2022 | 23 | -28.3% |
| 2022 | 37 | +63.3% |
| 2022 | 20 | -46.7% |
| 2022 | 38 | +94.0% |
| 2022 | 24 | -37.0% |
| 2022 | 40 | +67.8% |
| 2023 (current) | 43 | +5.5% |
| 2023 (current) | 50 | +17.9% |
| 2023 (current) | 52 | +3.8% |
| 2023 (current) | 22 | -58.2% |
| 2023 (current) | 21 | -4.5% |
| 2023 (current) | 48 | +129.2% |
| 2023 (current) | 46 | -2.7% |
| 2024 | 41 | -12.6% |
| 2024 | 46 | +12.9% |
| 2024 | 44 | -4.3% |
| 2024 | 43 | -1.5% |
| 2024 | 42 | -3.8% |
| 2024 | 15 | -64.0% |
Segmentation
RegionLATAM_Android
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology...
Plain Text
Android_entertainment_in_app_message: 50 mobile day1 retention. Source: AppsFlyer/Adjust Mobile Reports (2023). Via Lighthouse Research Data — https://lighthousedata.io/data/mobile-day1-retention-android-entertainment-in-app-message-2023
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<blockquote cite="https://lighthousedata.io/data/mobile-day1-retention-android-entertainment-in-app-message-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50</strong> — mobile day1 retention for Android_entertainment_in_app_message<br><small>Source: AppsFlyer/Adjust Mobile Reports (2023) · <a href="https://lighthousedata.io/data/mobile-day1-retention-android-entertainment-in-app-message-2023" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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