C
Evidence Grade C
Use with Hedging
Aging
67
67 — mobile day1 retention for cross_platform_fintech_interstitial_ad (2024)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
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Source verified
Evidence graded
Value
67
Unit
Data Vintage
2024
Entity
Study Type
Unknown
Geography
LATAM_cross_platform
Trend
Increasing
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Source
AppsFlyer/Adjust Mobile Reports
Primary
Tier C
https://www.appsflyer.com/resources/reports/ ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 20 | |
| 2021 | 63 | +206.5% |
| 2021 | 58 | -7.1% |
| 2021 | 60 | +2.8% |
| 2021 | 34 | -42.8% |
| 2021 | 43 | +26.2% |
| 2021 | 32 | -25.3% |
| 2022 | 20 | -37.2% |
| 2022 | 58 | +184.7% |
| 2022 | 21 | -63.6% |
| 2022 | 24 | +15.4% |
| 2022 | 28 | +15.7% |
| 2022 | 26 | -8.0% |
| 2023 | 21 | -17.6% |
| 2023 | 69 | +225.3% |
| 2023 | 25 | -64.7% |
| 2023 | 53 | +116.1% |
| 2023 | 35 | -34.6% |
| 2023 | 50 | +44.3% |
| 2023 | 24 | -51.7% |
| 2024 (current) | 32 | +32.9% |
| 2024 (current) | 37 | +14.5% |
| 2024 (current) | 57 | +55.1% |
| 2024 (current) | 70 | +23.5% |
| 2024 (current) | 67 | -5.3% |
| 2024 (current) | 37 | -43.8% |
| 2024 (current) | 49 | +31.9% |
Segmentation
RegionLATAM_cross_platform
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology...
Plain Text
cross_platform_fintech_interstitial_ad: 67 mobile day1 retention. Source: AppsFlyer/Adjust Mobile Reports (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/mobile-day1-retention-cross-platform-fintech-interstitial-ad-2024
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<blockquote cite="https://lighthousedata.io/data/mobile-day1-retention-cross-platform-fintech-interstitial-ad-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67</strong> — mobile day1 retention for cross_platform_fintech_interstitial_ad<br><small>Source: AppsFlyer/Adjust Mobile Reports (2024) · <a href="https://lighthousedata.io/data/mobile-day1-retention-cross-platform-fintech-interstitial-ad-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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