C
Evidence Grade C
Use with Hedging
Dated
12
12 — mobile day7 retention for PWA_utilities_in_app_message (2021)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
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Source verified
Evidence graded
Value
12
Unit
Data Vintage
2021
Entity
Study Type
Unknown
Geography
AU
Trend
Increasing
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Source
AppsFlyer/Adjust Mobile Reports
Primary
Tier B
https://www.appsflyer.com/resources/reports/ ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 (current) | 13 | |
| 2021 (current) | 4 | -67.6% |
| 2021 (current) | 12 | +177.9% |
| 2021 (current) | 17 | +42.8% |
| 2021 (current) | 14 | -17.6% |
| 2021 (current) | 10 | -26.3% |
| 2021 (current) | 5 | -53.4% |
| 2022 | 5 | +0.2% |
| 2022 | 12 | +159.8% |
| 2022 | 9 | -23.6% |
| 2022 | 10 | +9.6% |
| 2022 | 10 | -5.1% |
| 2022 | 4 | -54.4% |
| 2022 | 11 | +147.6% |
| 2023 | 5 | -57.1% |
| 2023 | 7 | +55.8% |
| 2023 | 17 | +123.1% |
| 2023 | 17 | -0.2% |
| 2023 | 8 | -52.8% |
| 2023 | 18 | +128.8% |
| 2023 | 7 | -60.2% |
| 2024 | 7 | +0.1% |
| 2024 | 7 | -2.3% |
| 2024 | 8 | +18.4% |
| 2024 | 18 | +115.9% |
| 2024 | 4 | -75.0% |
| 2024 | 8 | +86.7% |
| 2024 | 11 | +31.1% |
Segmentation
RegionAU
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology...
Plain Text
PWA_utilities_in_app_message: 12 mobile day7 retention. Source: AppsFlyer/Adjust Mobile Reports (2021). Via Lighthouse Research Data — https://lighthousedata.io/data/mobile-day7-retention-pwa-utilities-in-app-message-2021
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<blockquote cite="https://lighthousedata.io/data/mobile-day7-retention-pwa-utilities-in-app-message-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12</strong> — mobile day7 retention for PWA_utilities_in_app_message<br><small>Source: AppsFlyer/Adjust Mobile Reports (2021) · <a href="https://lighthousedata.io/data/mobile-day7-retention-pwa-utilities-in-app-message-2021" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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