C
Evidence Grade C
Use with Hedging
Dated
4
4 — mobile day30 retention for PWA_lifestyle_playable_ad (2023)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
4
Unit
Data Vintage
2023
Entity
Study Type
Unknown
Geography
APAC_PWA
Trend
Decreasing
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Source
AppsFlyer/Adjust Mobile Reports
Primary
Tier C
https://www.appsflyer.com/resources/reports/ ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 2 | |
| 2021 | 3 | +61.6% |
| 2021 | 3 | -1.8% |
| 2021 | 7 | +153.4% |
| 2021 | 8 | +14.0% |
| 2021 | 5 | -33.7% |
| 2021 | 6 | +19.5% |
| 2022 | 2 | -64.9% |
| 2022 | 6 | +172.5% |
| 2022 | 4 | -33.3% |
| 2022 | 4 | +7.5% |
| 2022 | 5 | +24.6% |
| 2022 | 4 | -24.1% |
| 2022 | 5 | +15.7% |
| 2023 (current) | 3 | -45.3% |
| 2023 (current) | 7 | +169.1% |
| 2023 (current) | 2 | -73.8% |
| 2023 (current) | 2 | +19.3% |
| 2023 (current) | 4 | +81.9% |
| 2023 (current) | 5 | +15.8% |
| 2023 (current) | 2 | -64.9% |
| 2024 | 7 | +337.6% |
| 2024 | 3 | -63.4% |
| 2024 | 8 | +226.8% |
| 2024 | 4 | -56.3% |
| 2024 | 6 | +55.8% |
| 2024 | 9 | +52.5% |
| 2024 | 9 | -2.7% |
Segmentation
RegionAPAC_PWA
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology...
Plain Text
PWA_lifestyle_playable_ad: 4 mobile day30 retention. Source: AppsFlyer/Adjust Mobile Reports (2023). Via Lighthouse Research Data — https://lighthousedata.io/data/mobile-day30-retention-pwa-lifestyle-playable-ad-2023
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<blockquote cite="https://lighthousedata.io/data/mobile-day30-retention-pwa-lifestyle-playable-ad-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> — mobile day30 retention for PWA_lifestyle_playable_ad<br><small>Source: AppsFlyer/Adjust Mobile Reports (2023) · <a href="https://lighthousedata.io/data/mobile-day30-retention-pwa-lifestyle-playable-ad-2023" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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