C
Evidence Grade C
Use with Hedging
Dated
13
13 — mobile day30 retention for iOS_news_media_in_app_message (2021)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
13
Unit
Data Vintage
2021
Entity
Study Type
Unknown
Geography
US
Trend
Increasing
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Source
AppsFlyer/Adjust Mobile Reports
Primary
Tier B
https://www.appsflyer.com/resources/reports/ ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 (current) | 13 | |
| 2021 (current) | 3 | -74.9% |
| 2021 (current) | 2 | -23.8% |
| 2021 (current) | 10 | +310.4% |
| 2021 (current) | 13 | +24.5% |
| 2021 (current) | 3 | -78.9% |
| 2021 (current) | 8 | +202.6% |
| 2022 | 12 | +52.1% |
| 2022 | 12 | -1.7% |
| 2022 | 10 | -15.6% |
| 2022 | 11 | +12.1% |
| 2022 | 13 | +16.4% |
| 2022 | 10 | -21.6% |
| 2022 | 7 | -32.9% |
| 2023 | 12 | +74.2% |
| 2023 | 8 | -34.7% |
| 2023 | 4 | -48.1% |
| 2023 | 5 | +26.3% |
| 2023 | 12 | +136.1% |
| 2023 | 8 | -35.0% |
| 2023 | 6 | -30.5% |
| 2024 | 9 | +67.7% |
| 2024 | 4 | -56.2% |
| 2024 | 7 | +78.3% |
| 2024 | 8 | +7.2% |
| 2024 | 13 | +70.7% |
| 2024 | 3 | -80.1% |
| 2024 | 6 | +135.3% |
Segmentation
RegionUS
ChanneliOS
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology...
Plain Text
iOS_news_media_in_app_message: 13 mobile day30 retention. Source: AppsFlyer/Adjust Mobile Reports (2021). Via Lighthouse Research Data — https://lighthousedata.io/data/mobile-day30-retention-ios-news-media-in-app-message-2021
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<blockquote cite="https://lighthousedata.io/data/mobile-day30-retention-ios-news-media-in-app-message-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13</strong> — mobile day30 retention for iOS_news_media_in_app_message<br><small>Source: AppsFlyer/Adjust Mobile Reports (2021) · <a href="https://lighthousedata.io/data/mobile-day30-retention-ios-news-media-in-app-message-2021" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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