C
Evidence Grade C
Use with Hedging
Dated
5
5 — mobile day30 retention for mobile_web_news_media_rewarded_video (2022)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
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Source verified
Evidence graded
Value
5
Unit
Data Vintage
2022
Entity
Study Type
Unknown
Geography
APAC
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Source
AppsFlyer/Adjust Mobile Reports
Primary
Tier B
https://www.appsflyer.com/resources/reports/ ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 8 | |
| 2021 | 2 | -77.7% |
| 2021 | 2 | -15.3% |
| 2021 | 8 | +426.3% |
| 2021 | 6 | -23.2% |
| 2021 | 6 | +1.7% |
| 2021 | 4 | -30.5% |
| 2022 (current) | 5 | +6.2% |
| 2022 (current) | 3 | -41.4% |
| 2022 (current) | 4 | +62.9% |
| 2022 (current) | 6 | +32.6% |
| 2022 (current) | 3 | -45.6% |
| 2022 (current) | 2 | -26.7% |
| 2023 | 7 | +223.2% |
| 2023 | 7 | -9.5% |
| 2023 | 3 | -58.6% |
| 2023 | 2 | -35.4% |
| 2023 | 4 | +125.2% |
| 2023 | 7 | +73.4% |
| 2023 | 7 | +2.1% |
| 2024 | 6 | -19.2% |
| 2024 | 5 | -11.6% |
| 2024 | 3 | -46.1% |
| 2024 | 5 | +86.8% |
| 2024 | 4 | -30.2% |
| 2024 | 5 | +24.7% |
| 2024 | 5 | +18.5% |
Segmentation
RegionAPAC
Channelmobile_web
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology...
Plain Text
mobile_web_news_media_rewarded_video: 5 mobile day30 retention. Source: AppsFlyer/Adjust Mobile Reports (2022). Via Lighthouse Research Data — https://lighthousedata.io/data/mobile-day30-retention-mobile-web-news-media-rewarded-video-2022
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<blockquote cite="https://lighthousedata.io/data/mobile-day30-retention-mobile-web-news-media-rewarded-video-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5</strong> — mobile day30 retention for mobile_web_news_media_rewarded_video<br><small>Source: AppsFlyer/Adjust Mobile Reports (2022) · <a href="https://lighthousedata.io/data/mobile-day30-retention-mobile-web-news-media-rewarded-video-2022" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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