C
Evidence Grade C
Use with Hedging
Dated
2
2 — mobile day30 retention for mobile_web_ecommerce_in_app_message (2022)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
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Source verified
Evidence graded
Value
2
Unit
Data Vintage
2022
Entity
Study Type
Unknown
Geography
CA
Trend
Decreasing
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Source
AppsFlyer/Adjust Mobile Reports
Primary
Tier B
https://www.appsflyer.com/resources/reports/ ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 8 | |
| 2021 | 6 | -20.9% |
| 2021 | 6 | -1.8% |
| 2021 | 5 | -11.6% |
| 2021 | 6 | +4.6% |
| 2021 | 10 | +72.7% |
| 2021 | 3 | -73.2% |
| 2022 (current) | 8 | +214.0% |
| 2022 (current) | 4 | -55.8% |
| 2022 (current) | 2 | -39.6% |
| 2022 (current) | 4 | +66.4% |
| 2022 (current) | 10 | +165.0% |
| 2022 (current) | 6 | -35.5% |
| 2022 (current) | 3 | -48.7% |
| 2023 | 10 | +199.6% |
| 2023 | 2 | -82.2% |
| 2023 | 10 | +482.2% |
| 2023 | 6 | -38.8% |
| 2023 | 8 | +24.8% |
| 2023 | 7 | -3.2% |
| 2023 | 4 | -42.5% |
| 2024 | 10 | +133.0% |
| 2024 | 10 | -3.1% |
| 2024 | 7 | -31.2% |
| 2024 | 5 | -28.8% |
| 2024 | 3 | -36.1% |
| 2024 | 6 | +99.7% |
Segmentation
RegionCA
Channelmobile_web
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology...
Plain Text
mobile_web_ecommerce_in_app_message: 2 mobile day30 retention. Source: AppsFlyer/Adjust Mobile Reports (2022). Via Lighthouse Research Data — https://lighthousedata.io/data/mobile-day30-retention-mobile-web-ecommerce-in-app-message-2022
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<blockquote cite="https://lighthousedata.io/data/mobile-day30-retention-mobile-web-ecommerce-in-app-message-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2</strong> — mobile day30 retention for mobile_web_ecommerce_in_app_message<br><small>Source: AppsFlyer/Adjust Mobile Reports (2022) · <a href="https://lighthousedata.io/data/mobile-day30-retention-mobile-web-ecommerce-in-app-message-2022" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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