C
Evidence Grade C
Use with Hedging
Dated
4
4 — mobile day30 retention for Android_news_media_story_ad (2023)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
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Source verified
Evidence graded
Value
4
Unit
Data Vintage
2023
Entity
Study Type
Unknown
Geography
LATAM
Trend
Decreasing
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Source
AppsFlyer/Adjust Mobile Reports
Primary
Tier B
https://www.appsflyer.com/resources/reports/ ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 5 | |
| 2021 | 6 | +8.1% |
| 2021 | 11 | +95.5% |
| 2021 | 5 | -58.6% |
| 2021 | 2 | -45.8% |
| 2021 | 3 | +38.8% |
| 2021 | 3 | +1.3% |
| 2022 | 10 | +188.7% |
| 2022 | 8 | -23.9% |
| 2022 | 4 | -48.7% |
| 2022 | 7 | +88.6% |
| 2022 | 6 | -15.1% |
| 2022 | 5 | -23.5% |
| 2022 | 8 | +73.3% |
| 2023 (current) | 6 | -28.8% |
| 2023 (current) | 11 | +81.8% |
| 2023 (current) | 4 | -66.1% |
| 2023 (current) | 5 | +33.5% |
| 2023 (current) | 4 | -17.5% |
| 2024 | 5 | +33.4% |
| 2024 | 9 | +76.0% |
| 2024 | 9 | -3.3% |
| 2024 | 4 | -58.3% |
| 2024 | 4 | +9.1% |
| 2024 | 3 | -17.1% |
| 2024 | 7 | +91.8% |
Segmentation
RegionLATAM
ChannelAndroid
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology...
Plain Text
Android_news_media_story_ad: 4 mobile day30 retention. Source: AppsFlyer/Adjust Mobile Reports (2023). Via Lighthouse Research Data — https://lighthousedata.io/data/mobile-day30-retention-android-news-media-story-ad-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-day30-retention-android-news-media-story-ad-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> — mobile day30 retention for Android_news_media_story_ad<br><small>Source: AppsFlyer/Adjust Mobile Reports (2023) · <a href="https://lighthousedata.io/data/mobile-day30-retention-android-news-media-story-ad-2023" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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