C
Evidence Grade C
Use with Hedging
Dated
6
6 — mobile day30 retention for iOS_travel_story_ad (2021)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
6
Unit
Data Vintage
2021
Entity
Study Type
Unknown
Geography
LATAM
Trend
Decreasing
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Source
AppsFlyer/Adjust Mobile Reports
Primary
Tier B
https://www.appsflyer.com/resources/reports/ ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 (current) | 13 | |
| 2021 (current) | 6 | -54.6% |
| 2021 (current) | 4 | -34.8% |
| 2021 (current) | 13 | +234.6% |
| 2021 (current) | 11 | -14.8% |
| 2021 (current) | 7 | -37.3% |
| 2021 (current) | 9 | +25.9% |
| 2022 | 7 | -20.2% |
| 2022 | 6 | -19.6% |
| 2022 | 8 | +42.4% |
| 2022 | 3 | -62.1% |
| 2022 | 9 | +194.9% |
| 2022 | 3 | -60.4% |
| 2022 | 7 | +112.8% |
| 2023 | 10 | +36.5% |
| 2023 | 4 | -55.9% |
| 2023 | 2 | -48.5% |
| 2023 | 8 | +259.3% |
| 2023 | 9 | +8.3% |
| 2023 | 6 | -27.6% |
| 2023 | 6 | -2.4% |
| 2024 | 4 | -42.3% |
| 2024 | 11 | +196.2% |
| 2024 | 13 | +19.9% |
| 2024 | 4 | -67.4% |
| 2024 | 8 | +100.7% |
| 2024 | 3 | -60.6% |
| 2024 | 7 | +110.8% |
Segmentation
RegionLATAM
ChanneliOS
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology...
Plain Text
iOS_travel_story_ad: 6 mobile day30 retention. Source: AppsFlyer/Adjust Mobile Reports (2021). Via Lighthouse Research Data — https://lighthousedata.io/data/mobile-day30-retention-ios-travel-story-ad-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-day30-retention-ios-travel-story-ad-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6</strong> — mobile day30 retention for iOS_travel_story_ad<br><small>Source: AppsFlyer/Adjust Mobile Reports (2021) · <a href="https://lighthousedata.io/data/mobile-day30-retention-ios-travel-story-ad-2021" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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