C
Evidence Grade C
Use with Hedging
Aging
11
11 — mobile day30 retention for cross_platform_ecommerce_playable_ad (2024)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
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Source verified
Evidence graded
Value
11
Unit
Data Vintage
2024
Entity
Study Type
Unknown
Geography
US
Trend
Increasing
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Source
AppsFlyer/Adjust Mobile Reports
Primary
Tier B
https://www.appsflyer.com/resources/reports/ ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 3 | |
| 2021 | 13 | +355.8% |
| 2021 | 8 | -38.4% |
| 2021 | 7 | -19.9% |
| 2021 | 9 | +32.8% |
| 2021 | 6 | -33.7% |
| 2021 | 7 | +29.0% |
| 2022 | 3 | -59.3% |
| 2022 | 11 | +275.1% |
| 2022 | 3 | -69.9% |
| 2022 | 11 | +234.2% |
| 2022 | 13 | +9.7% |
| 2023 | 9 | -32.3% |
| 2023 | 10 | +22.4% |
| 2023 | 8 | -24.9% |
| 2023 | 11 | +45.6% |
| 2023 | 5 | -54.3% |
| 2023 | 13 | +151.0% |
| 2023 | 9 | -33.7% |
| 2024 (current) | 11 | +26.0% |
| 2024 (current) | 8 | -24.3% |
| 2024 (current) | 11 | +31.5% |
| 2024 (current) | 3 | -69.5% |
| 2024 (current) | 5 | +40.7% |
| 2024 (current) | 12 | +157.3% |
| 2024 (current) | 4 | -70.0% |
Segmentation
RegionUS
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology...
Plain Text
cross_platform_ecommerce_playable_ad: 11 mobile day30 retention. Source: AppsFlyer/Adjust Mobile Reports (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/mobile-day30-retention-cross-platform-ecommerce-playable-ad-2024
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<blockquote cite="https://lighthousedata.io/data/mobile-day30-retention-cross-platform-ecommerce-playable-ad-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11</strong> — mobile day30 retention for cross_platform_ecommerce_playable_ad<br><small>Source: AppsFlyer/Adjust Mobile Reports (2024) · <a href="https://lighthousedata.io/data/mobile-day30-retention-cross-platform-ecommerce-playable-ad-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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