C
Evidence Grade C
Use with Hedging
Dated
8
8 — mobile day7 retention for cross_platform_social_media_in_app_message (2022)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
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Source verified
Evidence graded
Value
8
Unit
Data Vintage
2022
Entity
Study Type
Unknown
Geography
US
Trend
Decreasing
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Source
AppsFlyer/Adjust Mobile Reports
Primary
Tier B
https://www.appsflyer.com/resources/reports/ ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 29 | |
| 2021 | 25 | -15.1% |
| 2021 | 29 | +14.7% |
| 2021 | 30 | +6.3% |
| 2021 | 28 | -7.0% |
| 2021 | 28 | -0.9% |
| 2021 | 23 | -19.2% |
| 2022 (current) | 32 | +42.2% |
| 2022 (current) | 8 | -76.0% |
| 2022 (current) | 8 | +5.3% |
| 2022 (current) | 21 | +153.4% |
| 2022 (current) | 28 | +33.9% |
| 2022 (current) | 26 | -4.8% |
| 2022 (current) | 14 | -46.5% |
| 2023 | 11 | -24.0% |
| 2023 | 30 | +180.6% |
| 2023 | 21 | -31.4% |
| 2023 | 12 | -43.9% |
| 2023 | 27 | +130.5% |
| 2023 | 8 | -68.3% |
| 2023 | 24 | +181.6% |
| 2024 | 10 | -56.6% |
| 2024 | 15 | +50.1% |
| 2024 | 25 | +63.9% |
| 2024 | 31 | +24.1% |
| 2024 | 28 | -10.8% |
| 2024 | 27 | -4.5% |
| 2024 | 10 | -62.0% |
Segmentation
RegionUS
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology...
Plain Text
cross_platform_social_media_in_app_message: 8 mobile day7 retention. Source: AppsFlyer/Adjust Mobile Reports (2022). Via Lighthouse Research Data — https://lighthousedata.io/data/mobile-day7-retention-cross-platform-social-media-in-app-message-2022
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<blockquote cite="https://lighthousedata.io/data/mobile-day7-retention-cross-platform-social-media-in-app-message-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8</strong> — mobile day7 retention for cross_platform_social_media_in_app_message<br><small>Source: AppsFlyer/Adjust Mobile Reports (2022) · <a href="https://lighthousedata.io/data/mobile-day7-retention-cross-platform-social-media-in-app-message-2022" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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