Smartphone Market Share
Statistics & Benchmarks

Verified smartphone market share data across 5 regions. Sourced from primary research and validated with evidence grading.

185 data points · 5 regions · Updated 2026-10-02

Compare by Region

Global Region

55 stats
iPhone (US smartphone market) marketing
55.000000%
Percentage 2026
Android Media
68.240000%
Percentage 2026
iOS Media
29.200000%
Percentage Q4 2023
iPhone (US) marketing
50.000000%
Percentage 2026
Android marketing
72.000000%
Percentage 2025
Apple (China smartphone market) marketing
15.600000%
Percentage Q3 2024
Apple marketing
59.080000%
Percentage 2024
iPhone (US) marketing
57.220000%
Percentage 2023
Apple (iPhone) US smartphone market marketing
56.000000%
Percentage 2023-08
Apple (iPhone) global smartphone market marketing
29.000000%
Percentage 2023-08
Xiaomi (India smartphone market) marketing
20.000000%
Percentage 2023
Apple iPhone (Latin American smartphone market) marketing
7.700000%
Percentage Q4 2023
Apple
36.300000%
Percentage December 2012
Apple
44.800000%
Percentage November 2017
Samsung (Russia) marketing
30.000000%
Percentage 2022
Apple marketing
26.200000%
Percentage 2022
Android marketing
75.000000%
Percentage Q3 2012
Android and iOS in Vietnam
21.000000%
Percentage 2023
Symbian in Vietnam
26.000000%
Percentage 2023
RIM in Indonesia
27.000000%
Percentage 2023
Apple’s iOS in Singapore
46.000000%
Percentage 2023
Android marketing
84.500000%
Percentage 2018
Nokia marketing
1.000000%
Percentage 2019
Transsion (Tecno, Infinix, Itel) in Africa marketing
40.600000%
Percentage Q4 2019
Google Android ecommerce,retail
26.000000%
Percentage 2010
Android Technology
74.000000%
Percentage Q1 2013
iOS Technology
19.000000%
Percentage 2012
Android marketing
79.500000%
Percentage Q2 2013
Apple iPhone Media
29.200000%
Percentage 2011
RIM BlackBerry (US) marketing
27.000000%
Percentage 2010
Apple iOS (US) marketing
28.000000%
Percentage 2010
Google Android (US) marketing
27.000000%
Percentage 2010
iPhone marketing
28.000000%
Percentage 2010
Apple marketing
22.900000%
Percentage Q1 2012
Android
85.700000%
Percentage 2020
Apple
19.900000%
Percentage 2012
smartphones sold worldwide
23.600000%
Percentage Q1 2011
BlackBerry marketing
1.700000%
Percentage Q3 2014
iOS marketing
12.900000%
Percentage Q3 2014
Android marketing
81.000000%
Percentage Q3 2014
Samsung marketing
22.000000%
Percentage 2016
Android marketing
69.000000%
Percentage 2012
Apple marketing
16.000000%
Percentage 2015
iOS marketing
13.600000%
Percentage Q2 2013
Windows Phone marketing
3.900000%
Percentage Q2 2013
Apple marketing
16.900000%
Percentage Q2 2012
Windows Phone marketing
6.200000%
Percentage 2014-05
Windows Phone marketing
3.000000%
Percentage 2014-05
Android marketing
77.900000%
Percentage 2014-05
Windows Phone marketing
4.700000%
Percentage 2014-05
Nokia marketing
60.000000%
Percentage 2012
Apple marketing
6.000000%
Percentage Q3 2013
Android marketing
9.000000%
Percentage Q1 2010
Windows Mobile marketing
19.000000%
Percentage Q1 2010
RIM marketing
35.000000%
Percentage Q1 2010

CA Region

1 stat
Android (Canada) marketing
44.000000%
Percentage 2025

EMEA Region

2 stats
Apple Mobile Devices
17.000000%
Percentage 2012
Android marketing
68.000000%
Percentage 2012

South Africa Region

1 stat
BlackBerry (RIM) South Africa Mobile Devices
70.000000%
Percentage 2012

US Region

1 stat
Apple marketing
22.000000%
Percentage Q2 2010

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