B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7.7%
7.7% -- smartphone market share for Apple iPhone (Latin American smartphone market) (Q4 2023)
Apple iPhone held a 7.7% share of the Latin American smartphone market in Q4 2023.
- Highest level ever achieved in the region
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7.7%
Unit
Percentage
Data Vintage
Q4 2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
asapty.com
Primary
Tier C
https://asapty.com/blog/9-new-countries-in-apple-search-ads ↗
Source Article
How to scale an iOS app in the newly added Apple Search Ads countries?
Original Research
asapty.com
· Original study ↗
Methodology
Stated as iPhone's highest-ever share in the region, presented alongside Q4 2023 Apple Search Ads volume data; underlying research firm not named. Measures the addressable iOS audience for Apple Search Ads expansion in Latin America.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Apple iPhone (Latin American smartphone market): 7.7% smartphone market share. Source: asapty.com (Q4 2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/iphone-share-latin-america-smartphone-market
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<blockquote cite="https://lighthousedata.io/data/iphone-share-latin-america-smartphone-market" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.7%</strong> -- smartphone market share for Apple iPhone (Latin American smartphone market)<br><small>Source: asapty.com (Q4 2023) · <a href="https://lighthousedata.io/data/iphone-share-latin-america-smartphone-market" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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