B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17%
17% -- smartphone market share for Apple (2012)
Apple held a 17% share of the global smartphone market according to Strategy Analytics.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2012
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Strategy Analytics
Primary
Tier C
http://www.thenewage.co.za/61115-1068-53-Nokia_goes_for_broke ↗
Source Article
Nokia goes for broke
Also cited by
Strategice Marketing
https://www.strategicemarketing.com/mobile-apps-as-a-marketing-tool-for-small-bu…
2026-09-28
WinSuperSite (Paul Thurrott's SuperSite for Windows)
http://winsupersite.com/article/paul-thurrotts-wininfo/wininfo-short-takes-octob…
2026-09-27
Original Research
Strategy Analytics
· Original study ↗
Methodology
Attributed to Strategy Analytics
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2010 | 25% | |
| 2010 | 13% | -48.0% |
| 2010-11 | 25% | +92.3% |
| 2011-01 | 24.7% | -1.2% |
| 2011-03 | 25.5% | +3.2% |
| 2012 (current) | 19.9% | -22.0% |
| 2012 (current) | 17% | -14.6% |
| 2012 (current) | 4.2% | -75.3% |
| 2012 (current) | 21.8% | +419.0% |
| 2013 | 15.3% | -29.8% |
| 2013 | 20.4% | +33.3% |
| 2013-02 | 38.9% | +90.7% |
| 2013-03 | 39% | +0.3% |
| 2015 | 16% | -59.0% |
| 2022 | 26.2% | +63.8% |
| 2024 | 59.08% | +125.5% |
| December 2012 | 36.3% | -38.6% |
| December 2013 | 41.8% | +15.2% |
| November 2017 | 44.8% | +7.2% |
| Q1 2012 | 22.9% | -48.9% |
| Q2 2010 | 22% | -3.9% |
| Q2 2011 | 19% | -13.6% |
| Q2 2012 | 16.9% | -11.1% |
| Q3 2011 | 14.6% | -13.6% |
| Q3 2013 | 6% | -58.9% |
| Q4 2010 | 16% | +166.7% |
| Q4 2012 | 21.8% | +36.2% |
Segmentation
IndustryMobile Devices
RegionEMEA
Cite this stat
Plain Text
Apple: 17% smartphone market share. Source: Strategy Analytics (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apple-smartphone-share-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apple-smartphone-share-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- smartphone market share for Apple<br><small>Source: Strategy Analytics (2012) · <a href="https://lighthousedata.io/data/apple-smartphone-share-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.