B
Evidence Grade B
Graded
under review
Safe to Cite
Current
48%
48% -- global smartphone market share for Android (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2026
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Canalys
Primary
Tier C
http://www.freshtraffic.ca/search-mobile-marketing-your-website/ ↗
Source Article
Search
Original Research
Canalys
· Original study ↗
Methodology
Canalys report on global smartphone market share as cited by FreshTraffic; article frames it as mobile marketing context. No specific quarter named. Article has no explicit publication date, so collection year (2026) used per policy; underlying Canalys report likely predates article.
Methodology documented
Segmentation
Industrymarketing
RegionNorth America
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Android: 48% global smartphone market share. Source: Canalys (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/android-global-smartphone-market-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/android-global-smartphone-market-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- global smartphone market share for Android<br><small>Source: Canalys (2026) · <a href="https://lighthousedata.io/data/android-global-smartphone-market-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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