D
Evidence Grade D
Graded
accuracy verified by the review judge
Review Required
Dated
36.3%
36.3% -- smartphone oem market share for Apple (2012-12)
Apple held a 36.3% share of U.S. smartphone OEM subscribers for the 3-month average period ending December 2012.
- Data on mobile phone usage refers to a respondent's primary mobile phone and does not include secondary devices.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
36.3%
Unit
Percentage
Data Vintage
2012-12
Entity
Evidence Quality
D
Limited evidence quality
Source or methodology is unclear, sample is small, or data is significantly dated. Use with caution and additional corroboration.
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (7)
comScore, Inc.
Primary
Tier A
https://www.comscore.com/lat/Prensa-y-Eventos/Comunicados-de-prensa/2013/2/comScore-Reports-December… ↗
Source Article
Comscore Reports December 2012 U.S. Smartphone Subscriber Market Share
Comscore Reports December 2012 U.S. Smartphone Subscriber Market Share
Apple Commands 36 Percent of Smartphone OEM Market
RESTON, VA, February 6, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore MobiLens service, reporting key trend…
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Original Research
comScore, Inc.
· Original study ↗
Methodology
Derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older.
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012-12 (current) | 36.3% | |
| April 2014 | 41.4% | +14.0% |
| January 2015 | 41.3% | -0.2% |
| November 2014 | 41.8% | +1.2% |
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Apple: 36.3% smartphone oem market share. Source: comScore, Inc. (2012-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-smartphone-subscriber-market-share-dec-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-smartphone-subscriber-market-share-dec-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36.3%</strong> -- smartphone oem market share for Apple<br><small>Source: comScore, Inc. (2012-12) · <a href="https://lighthousedata.io/data/us-smartphone-subscriber-market-share-dec-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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