B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
41.3%
41.3% -- smartphone oem market share for Apple (January 2015)
Apple ranked as the top smartphone manufacturer with 41.3% OEM market share among U.S. smartphone subscribers.
- Data reflects a 3-month average ending January 2015 among U.S. smartphone subscribers age 13+
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41.3%
Unit
Percentage
Data Vintage
January 2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Comscore, Inc.
Primary
Tier A
https://www.comscore.com/por/Insights/Rankings-do-Mercado/comScore-Reports-January-2015-US-Smartphon… ↗
Source Article
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Original Research
Comscore, Inc.
· Original study ↗
Methodology
Data from Comscore MobiLens® and Mobile Metrix®
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012-12 | 36.3% | |
| April 2014 | 41.4% | +14.0% |
| January 2015 (current) | 41.3% | -0.2% |
| November 2014 | 41.8% | +1.2% |
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Apple: 41.3% smartphone oem market share. Source: Comscore, Inc. (January 2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-smartphone-subscriber-market-share-january-2015
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<blockquote cite="https://lighthousedata.io/data/us-smartphone-subscriber-market-share-january-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41.3%</strong> -- smartphone oem market share for Apple<br><small>Source: Comscore, Inc. (January 2015) · <a href="https://lighthousedata.io/data/us-smartphone-subscriber-market-share-january-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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