B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
44.8%
44.8% -- smartphone market share for Apple (November 2017)
Apple held 44.8% of the US smartphone market in November 2017 according to Comscore.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
44.8%
Unit
Percentage
Data Vintage
November 2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Comscore
Primary
Tier A
https://www.engadget.com/2018-02-04-apple-music-could-overtake-spotify-in-the-us.html ↗
Source Article
Apple Music could overtake Spotify in the US this summer - Engadget
Apple Music could overtake Spotify in the US this summer
Spotify's lead isn't necessarily insurmountable.
Spotify's lead in paid music streaming might not be as impregnable as it looks. The Wall Street Journal has obtained industry figures suggesting that Apple Music is growing faster than Spotify i…
Original Research
Comscore
· Original study ↗
Methodology
According to Comscore
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2010 | 25% | |
| 2010 | 13% | -48.0% |
| 2010-11 | 25% | +92.3% |
| 2011-01 | 24.7% | -1.2% |
| 2011-03 | 25.5% | +3.2% |
| 2012 | 19.9% | -22.0% |
| 2012 | 17% | -14.6% |
| 2012 | 4.2% | -75.3% |
| 2012 | 21.8% | +419.0% |
| 2013 | 15.3% | -29.8% |
| 2013 | 20.4% | +33.3% |
| 2013-02 | 38.9% | +90.7% |
| 2013-03 | 39% | +0.3% |
| 2015 | 16% | -59.0% |
| 2022 | 26.2% | +63.8% |
| 2024 | 59.08% | +125.5% |
| December 2012 | 36.3% | -38.6% |
| December 2013 | 41.8% | +15.2% |
| November 2017 (current) | 44.8% | +7.2% |
| Q1 2012 | 22.9% | -48.9% |
| Q2 2010 | 22% | -3.9% |
| Q2 2011 | 19% | -13.6% |
| Q2 2012 | 16.9% | -11.1% |
| Q3 2011 | 14.6% | -13.6% |
| Q3 2013 | 6% | -58.9% |
| Q4 2010 | 16% | +166.7% |
| Q4 2012 | 21.8% | +36.2% |
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Apple: 44.8% smartphone market share. Source: Comscore (November 2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apple-smartphone-market-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apple-smartphone-market-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44.8%</strong> -- smartphone market share for Apple<br><small>Source: Comscore (November 2017) · <a href="https://lighthousedata.io/data/apple-smartphone-market-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.