B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16%
16% -- smartphone market share for Apple (2015)
In 2015, Apple achieved a global smartphone market share of almost 16 percent.
- Market share is stated as 'almost 16 percent'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner Inc.
Primary
Tier B
https://electronicsnews.com.au/smartphone-sales-up-despite-slow-growth-in-2015/ ↗
Source Article
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Global sales of smartphones to end users totaled 403 million units in …
Original Research
Gartner Inc.
· Original study ↗
Methodology
Gartner market share data
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2010 | 25% | |
| 2010 | 13% | -48.0% |
| 2010-11 | 25% | +92.3% |
| 2011-01 | 24.7% | -1.2% |
| 2011-03 | 25.5% | +3.2% |
| 2012 | 19.9% | -22.0% |
| 2012 | 17% | -14.6% |
| 2012 | 4.2% | -75.3% |
| 2012 | 21.8% | +419.0% |
| 2013 | 15.3% | -29.8% |
| 2013 | 20.4% | +33.3% |
| 2013-02 | 38.9% | +90.7% |
| 2013-03 | 39% | +0.3% |
| 2015 (current) | 16% | -59.0% |
| 2022 | 26.2% | +63.8% |
| 2024 | 59.08% | +125.5% |
| December 2012 | 36.3% | -38.6% |
| December 2013 | 41.8% | +15.2% |
| November 2017 | 44.8% | +7.2% |
| Q1 2012 | 22.9% | -48.9% |
| Q2 2010 | 22% | -3.9% |
| Q2 2011 | 19% | -13.6% |
| Q2 2012 | 16.9% | -11.1% |
| Q3 2011 | 14.6% | -13.6% |
| Q3 2013 | 6% | -58.9% |
| Q4 2010 | 16% | +166.7% |
| Q4 2012 | 21.8% | +36.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Apple: 16% smartphone market share. Source: Gartner Inc. (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apple-smartphone-market-share-2015
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apple-smartphone-market-share-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- smartphone market share for Apple<br><small>Source: Gartner Inc. (2015) · <a href="https://lighthousedata.io/data/apple-smartphone-market-share-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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