B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
50%
50% -- smartphone market share for iPhone (US) (2026)
iPhones hold a 50% market share in the United States.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
tremendous.com
Primary
Tier C
https://www.tremendous.com/blog/gift-card-programs/ ↗
Source Article
Top 10 Gift Cards Powering Incentive Programs | Tremendous
What are the best gift cards for incentive programs in 2026?
By Ian Floyd●8 min. read●Jun 24, 2026
Whether you're a researcher, a marketer, or an HR professional, gift card incentive programs can motivate people to achieve goals and contribute to your organization's success.
For example, in an incen…
Original Research
tremendous.com
· Original study ↗
Methodology
Cited without named original source; marginally marketing-relevant (audience targeting)
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 | 57.22% | |
| 2026 (current) | 50% | -12.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
iPhone (US): 50% smartphone market share. Source: tremendous.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/iphone-us-market-share-50pct
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<blockquote cite="https://lighthousedata.io/data/iphone-us-market-share-50pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- smartphone market share for iPhone (US)<br><small>Source: tremendous.com (2026) · <a href="https://lighthousedata.io/data/iphone-us-market-share-50pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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