Email Bounce Rate
Statistics & Benchmarks

Verified email bounce rate data across 3 regions. Sourced from primary research and validated with evidence grading.

49 data points · 3 regions · Updated 2026-10-02

Compare by Region

North America Region

1 stat
Apollo SaaS
1.670000%
Percentage 2025

Global Region

47 stats
ProspectOut business broker campaign marketing
1.540000%
Percentage 2026
ActiveCampaign accounts (well-maintained email lists) marketing
0.550000%
Percentage 2025
Top B2C brands Retail
0.500000%
Percentage 2025-2026
GT Global cold email campaign (security ICP) marketing
1.100000%
Percentage 2026
Dropcontact marketing
3.330000%
Percentage 2025
LeadMagic marketing
8.000000%
Percentage 2025
Apollo.io enriched emails marketing
20.000000%
Percentage 2026
US and UK B2B cold email prospects receiving value-first hook with vertical-specific proof marketing
1.100000%
Percentage 2026
EmailChaser SaaS
0.310000%
Percentage 2026
WarpLeads SaaS
9.000000%
Percentage 2026
Enrow Email Marketing Tools
2.300000%
Percentage 2026
average email bounce back rate across all industries email_marketing
10.290000%
Percentage 2026
Cold outreach campaign marketing
19.000000%
Percentage 2025
agriculture industry Agriculture
0.320000%
Percentage 2025
All sectors marketing
1.720000%
Percentage 2020
Decayed B2B email lists marketing
25.000000%
Percentage 2026
Global Data Innovation (HubSpot post-migration) marketing
0.030000%
Percentage 2025
Email marketing (all industries) marketing
2.330000%
Percentage 2025
Meritt marketing
35.000000%
Percentage 2026
Beauty e-commerce email campaigns marketing
0.330000%
Percentage 2025
Abandoned checkout email flows (ecommerce clients) marketing
50.000000%
Percentage 2025
CIENCE marketing
1.200000%
Percentage 2026
Enrow marketing
1.330000%
Percentage 2025
People Data Labs marketing
7.000000%
Percentage 2025
Aggregated Mailchimp/Campaign Monitor email campaigns (via WebFX) marketing
2.480000%
Percentage 2026
outreach emails marketing
0.300000%
Percentage 2026
Furniture Fair marketing
4.000000%
Percentage 2026
strong inbox placement marketing
2.000000%
Percentage 2026
Findymail marketing
5.000000%
Percentage 2025
Retail Mailing Lists marketing
0.190000%
Percentage 2025
Across Industries marketing
0.500000%
Percentage 2025
Emails verified by Hunter's Email Verifier marketing
1.000000%
Percentage 2026
Prospeo marketing
3.000000%
Percentage 2026
SOS Cleanroom (B2B specialty optical systems distributor) marketing
2.800000%
Percentage 2024
Beauty and wellness industry (including medical spas) marketing
8.000000%
Percentage 2023
Amplemarket
3.000000%
Percentage 2026
bounce rates
5.000000%
Percentage 2026
newsletters marketing
10.590000%
Percentage 2021-03
real estate email marketing marketing
13.170000%
Percentage 2021-08
Pharow marketing
4.000000%
Percentage 2022
Proxycurl
0.000000%
Percentage 2023
Mailgun deliverability customers Email Marketing
0.420000%
Percentage 2026
Worst-performing industries (highest industry bounce rate) marketing
2.200000%
Percentage 2020
Best-performing industries (lowest industry bounce rate) marketing
0.400000%
Percentage 2020
email lists from publications marketing
5.000000%
Percentage 2011
tech industry marketing emails marketing
1.100000%
Percentage Q4 2013
average email bounce rate marketing
2.200000%
Percentage 2013

APAC Region

1 stat
All Industries marketing
9.600000%
Percentage 2019

Compare Email Bounce Rate Across Regions

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