B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
0.33%
0.33% -- email bounce rate for Beauty e-commerce email campaigns (2025)
The average bounce rate for beauty e-commerce email campaigns in 2025 is 0.33% according to ActiveCampaign.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
0.33%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ActiveCampaign
Primary
Tier B
https://www.adtrip.pl/post/email-marketing-i-newsletter-w-sklepie-beauty-case-study-wdrozenia-progra… ↗
Source Article
Email marketing i newsletter w sklepie beauty: case study wdrożenia programu lojalnościowego | Adtrip Blog - Adtrip
Spis treści
- Email marketing w branży beauty: dlaczego wysoki Open Rate nie sprzedaje?
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- Click-to-Open Rate jako wskaźnik jakości treści
- Współczynnik odrzuceń i higiena bazy
- Case Study: Jak NailsUp i Ibra Makeup budują powracalność kli…
Original Research
ActiveCampaign
· Original study ↗
Methodology
ActiveCampaign benchmark report on e-commerce beauty email bounce rate, as cited by Adtrip
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Beauty e-commerce email campaigns: 0.33% email bounce rate. Source: ActiveCampaign (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/beauty-ecommerce-email-bounce-rate
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<blockquote cite="https://lighthousedata.io/data/beauty-ecommerce-email-bounce-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.33%</strong> -- email bounce rate for Beauty e-commerce email campaigns<br><small>Source: ActiveCampaign (2025) · <a href="https://lighthousedata.io/data/beauty-ecommerce-email-bounce-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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