B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
0.55%
0.55% -- email bounce rate for ActiveCampaign accounts (well-maintained email lists) (2025)
Many well-maintained email lists achieve an average email bounce rate of 0.55% according to an ActiveCampaign analysis of 40,000 accounts.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
0.55%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
40,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ActiveCampaign
Primary
Tier C
https://www.exactverify.com/blog/what-is-email-bounce ↗
Source Article
Understanding Email Bounce Types (Hard, Soft, Block) and SMTP Codes
Even well-composed emails sometimes fail to deliver or bounce back, returning error codes that may seem technical or unclear. Each bounce provides information about why a message wasn’t delivered, whether due to invalid addresses, server restrictions, or authentication issues. In this article, we’ll…
Original Research
ActiveCampaign
· Original study ↗
Methodology
ActiveCampaign analysis of 40,000 accounts, as cited by ExactVerify
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ActiveCampaign accounts (well-maintained email lists): 0.55% email bounce rate. Source: ActiveCampaign (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/activecampaign-average-bounce-rate
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<blockquote cite="https://lighthousedata.io/data/activecampaign-average-bounce-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.55%</strong> -- email bounce rate for ActiveCampaign accounts (well-maintained email lists)<br><small>Source: ActiveCampaign (2025) · <a href="https://lighthousedata.io/data/activecampaign-average-bounce-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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