B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

9.6%

9.6% -- email bounce rate for All Industries (2019)

Name: Email Bounce Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-16

2019 · Knowledge Base

The average bounce rate across all industries is 9.60%.

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Attribution: Knowledge Base View source

Lighthouse Research Team

Last verified: 2026-08-16 · How we verify data →

Source verified Evidence graded

Value

9.6%

Unit

Percentage

Data Vintage

2019

Entity

All Industries

Geography

APAC

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

71/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (5)

Knowledge Base Primary Tier B

https://blog.alphawhale.com.au/a-simple-yet-effective-guide-to-increasing-your-marketing-email-open-… ↗

Confidence: 65/100 Vintage: 2019 Channel: Deep Crawl

Source Article

Here's how to increase your email opens in 2019

In 2019, we want to consistently be staying on top of email marketing trends and backing our approach with enough evidence/industry data to make sure they'll work for us. To keep customers opening your emails and engaging with your content, building authenticity is just as important as being clued u…

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affinco.com https://affinco.com/

2026-08-16

Original Research

Knowledge Base · Original study ↗

Methodology

Source: Knowledge Base

Segmentation

Industrymarketing RegionAPAC RoleAll marketers Channelemail

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Plain Text

All Industries: 9.6% email bounce rate. Source: Knowledge Base (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_bounce_rate_average

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<blockquote cite="https://lighthousedata.io/data/email_bounce_rate_average" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.6%</strong> -- email bounce rate for All Industries<br><small>Source: Knowledge Base (2019) · <a href="https://lighthousedata.io/data/email_bounce_rate_average" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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