B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- email bounce rate for Decayed B2B email lists (2026)
Decayed B2B email lists have an email bounce rate of 25%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Landbase
Primary
Tier C
https://www.datamagnet.co/post/programmatic-crm-enrichment-benefits/ ↗
Source Article
5 Key Benefits of Programmatic CRM Enrichment (2026)
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
5 Key Benefits of Programmatic CRM Enrichment
B2B sales and marketing teams are fighting an uphill battle against data decay. In 2026, an average of 30% of B2B contact data goes stale every y…
Original Research
Landbase
· Original study ↗
Methodology
Cited to Landbase, 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Decayed B2B email lists: 25% email bounce rate. Source: Landbase (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-bounce-rate-decayed-lists-2026
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<blockquote cite="https://lighthousedata.io/data/email-bounce-rate-decayed-lists-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- email bounce rate for Decayed B2B email lists<br><small>Source: Landbase (2026) · <a href="https://lighthousedata.io/data/email-bounce-rate-decayed-lists-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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