B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5%
5% -- email bounce rate for email lists from publications (2011)
The email bounce rate for email lists sourced from 2011 publications reached 5%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (2)
Biz Genius
Primary
Tier B
http://www.biz-genius.com/blog/bounce-rate-doubles-for-older-list/ ↗
Source Article
Bounce rate doubles for older list
Our emails can be bounced by the recipients’ email servers if the email addresses are no longer existent. The reason could be that the recipients have left the university or company. But why do we care bounces?
If we use our own email server, then high bounce rate will result in a bad reputation sco…
Also cited by
forbes.com
https://www.forbes.com/
2026-08-19
Original Research
Biz Genius
· Original study ↗
Methodology
Experiment sent identical campaigns to lists from 2011, 2012, and 2013 publications.
Segmentation
Industrymarketing
Cite this stat
Plain Text
email lists from publications: 5% email bounce rate. Source: Biz Genius (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bounce-rate-doubles-for-older-list
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<blockquote cite="https://lighthousedata.io/data/bounce-rate-doubles-for-older-list" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- email bounce rate for email lists from publications<br><small>Source: Biz Genius (2011) · <a href="https://lighthousedata.io/data/bounce-rate-doubles-for-older-list" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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