B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1.2%
1.2% -- email bounce rate for CIENCE (2026)
CIENCE's email bounce rate dropped to 1.2% after switching from static data lists to dynamic data audiences.
- Self-reported vendor result with no specific measurement window or sample size stated
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CIENCE
Primary
Tier B
https://www.cience.com/blog/why-your-data-lists-should-be-audiences/ ↗
Source Article
Data Lists vs. Audiences: 7 Reasons to Switch | CIENCE
Last Refreshed: March 2026 with updated statistics and tool information.
A data audience is a dynamic, self-updating compilation of sales leads that automatically eliminates outdated contacts -- unlike static data lists that decay at 2-5% per month and lose roughly half their accuracy within a year.…
Original Research
CIENCE
· Original study ↗
Methodology
Company-reported case study result: CIENCE states its email bounce rate dropped to a near-perfect 1.2% after switching from static data lists to dynamic data audiences. No measurement window or methodology provided; self-reported vendor data.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CIENCE: 1.2% email bounce rate. Source: CIENCE (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cience-email-bounce-rate-data-audiences
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<blockquote cite="https://lighthousedata.io/data/cience-email-bounce-rate-data-audiences" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.2%</strong> -- email bounce rate for CIENCE<br><small>Source: CIENCE (2026) · <a href="https://lighthousedata.io/data/cience-email-bounce-rate-data-audiences" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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