Display Ad Viewability Rate
Statistics & Benchmarks

Verified display ad viewability rate data across 5 regions. Sourced from primary research and validated with evidence grading.

10 data points · 5 regions · Updated 2026-10-02

Compare by Region

Global Region

6 stats
Display ads (general publisher viewability benchmark) Media
60.000000%
Percentage 2026
Display advertising in Germany marketing
61.000000%
Percentage 2022
UK display ad campaigns marketing
58.000000%
Percentage Q2 2018
Mobile web display ads (global) marketing
62.900000%
Percentage H2 2020
International display ads Media
61.000000%
Percentage Q2 2018
UK banner ads marketing
58.000000%
Percentage Q2 2018

FR Region

1 stat
France display advertising Media
49.000000%
Percentage Q2 2021

DE Region

1 stat
Germany display advertising Media
55.000000%
Percentage Q2 2021

GB Region

1 stat
UK display ad market display_advertising
58.000000%
Percentage Q2 2018

UK Region

1 stat
UK display ads display_advertising
58.000000%
Percentage Q2 2018

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