Display Ad Viewability Rate
by Region

Side-by-side comparison of display ad viewability rate benchmarks across 5 geographic regions. All values sourced from verified primary research.

5 regions  ยท  Updated 2026-10-02

All Display Ad Viewability Rate Statistics
# Region Value Relative Vintage Confidence
1 Global 60.000000%
2026 High
2 FR 49.000000%
Q2 2021 High
3 DE 55.000000%
Q2 2021 High
4 GB 58.000000%
Q2 2018 High
5 UK 58.000000%
Q2 2018 High