B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61%
61% -- display ad viewability rate for Display advertising in Germany (2022)
The average viewability value for display ads in Germany in 2022 was 61%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DoubleVerify Holdings
Primary
Tier B
https://www.adlicious.me/en/case-studies/victoria-und-qio ↗
Source Article
adlicious
Original Research
DoubleVerify Holdings
· Original study ↗
Methodology
Industry benchmark cited from DoubleVerify Holdings; reported in adlicious case study footnote
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Display advertising in Germany: 61% display ad viewability rate. Source: DoubleVerify Holdings (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/germany-display-viewability-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/germany-display-viewability-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- display ad viewability rate for Display advertising in Germany<br><small>Source: DoubleVerify Holdings (2022) · <a href="https://lighthousedata.io/data/germany-display-viewability-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.