B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61%
61% -- display ad viewability rate for International display ads (Q2 2018)
The international average display ad viewability rate was 61% in Q2 2018.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
Q2 2018
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Meetrics
Primary
Tier B
https://www.meetrics.com/viewability-benchmarks-q2-2018/ ↗
Source Article
Viewability benchmarks: 42% of all UK display ads were not seen in Q2
Less than two-thirds (58%) of banner ads served met minimum viewability guidelines, and display ads are viewed for five seconds longer than the international average, according to new research.
Meetrics’ latest Viewability Benchmarks show that viewability rates for display campaigns maintained the s…
Original Research
Meetrics
· Original study ↗
Methodology
International average viewability rate
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
International display ads: 61% display ad viewability rate. Source: Meetrics (Q2 2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/international-display-ad-viewability-q2-2018
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<blockquote cite="https://lighthousedata.io/data/international-display-ad-viewability-q2-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- display ad viewability rate for International display ads<br><small>Source: Meetrics (Q2 2018) · <a href="https://lighthousedata.io/data/international-display-ad-viewability-q2-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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