C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Dated
58%
58% -- display ad viewability rate for UK display ad market (Q2 2018)
58% of UK banner ads served met minimum viewability guidelines in Q2 2018.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
Q2 2018
Entity
Geography
GB
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Sources (5)
Meetrics
Primary
Tier B
http://www.netimperative.com/2002/10/07/Too_posh_to_text/view ↗
Source Article
Viewability benchmarks: 42% of all UK display ads were not seen in Q2
Less than two-thirds (58%) of banner ads served met minimum viewability guidelines, and display ads are viewed for five seconds longer than the international average, according to new research.
Meetrics’ latest Viewability Benchmarks show that viewability rates for display campaigns maintained the s…
Also cited by
NetImperative
http://www.netimperative.com/2007/10/29/Conchango/view
2026-08-13
NetImperative
http://www.netimperative.com/2004/12/21/BBC_cuts/view
2026-08-12
2026-08-07
2026-08-11
Original Research
Meetrics
· Original study ↗
Methodology
Meetrics' Viewability Benchmarks using IAB's '50/1' guideline
Methodology documented
Segmentation
Industrydisplay_advertising
RegionGB
RoleAll marketers
Channelpaid_ads
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
UK display ad market: 58% display ad viewability rate. Source: Meetrics (Q2 2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-display-ad-viewability-q2-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-display-ad-viewability-q2-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- display ad viewability rate for UK display ad market<br><small>Source: Meetrics (Q2 2018) · <a href="https://lighthousedata.io/data/uk-display-ad-viewability-q2-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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