B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58%
58% -- display ad viewability rate for UK banner ads (Q2 2018)
In Q2 2018, 58% of UK banner ads served met minimum viewability guidelines.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
Q2 2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meetrics
Primary
Tier B
http://www.netimperative.com/2004/06/30/Orange_chats_with/view ↗
Source Article
Viewability benchmarks: 42% of all UK display ads were not seen in Q2
Less than two-thirds (58%) of banner ads served met minimum viewability guidelines, and display ads are viewed for five seconds longer than the international average, according to new research.
Meetrics’ latest Viewability Benchmarks show that viewability rates for display campaigns maintained the s…
Original Research
Meetrics
· Original study ↗
Methodology
Meetrics' Viewability Benchmarks use the '50/1' guideline of the IAB and MRC.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK banner ads: 58% display ad viewability rate. Source: Meetrics (Q2 2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/orange_chats_with_viewability_benchmarks_q2_2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/orange_chats_with_viewability_benchmarks_q2_2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- display ad viewability rate for UK banner ads<br><small>Source: Meetrics (Q2 2018) · <a href="https://lighthousedata.io/data/orange_chats_with_viewability_benchmarks_q2_2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.