C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Dated
58%
58% -- display ad viewability rate for UK display ad campaigns (Q2 2018)
In Q2 2018, 58% of UK banner ads met minimum viewability guidelines.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
Q2 2018
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (4)
Meetrics
Primary
Tier B
http://www.netimperative.com/2002/08/28/SMG_Radio_and_UBC_sign/view?searchterm=virgin+radio ↗
Source Article
Viewability benchmarks: 42% of all UK display ads were not seen in Q2
Less than two-thirds (58%) of banner ads served met minimum viewability guidelines, and display ads are viewed for five seconds longer than the international average, according to new research.
Meetrics’ latest Viewability Benchmarks show that viewability rates for display campaigns maintained the s…
Also cited by
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Original Research
Meetrics
· Original study ↗
Methodology
Meetrics' '50/1' guideline: 50% of ad space in visible area for 1 second
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
UK display ad campaigns: 58% display ad viewability rate. Source: Meetrics (Q2 2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk_display_ad_viewability_q2_2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk_display_ad_viewability_q2_2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- display ad viewability rate for UK display ad campaigns<br><small>Source: Meetrics (Q2 2018) · <a href="https://lighthousedata.io/data/uk_display_ad_viewability_q2_2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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