B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
62.9%
62.9% -- display ad viewability rate for Mobile web display ads (global) (H2 2020)
Globally, mobile web display ad viewability was 62.9% in H2 2020.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62.9%
Unit
Percentage
Data Vintage
H2 2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAS (Integral Ad Science)
Primary
Tier B
https://www.mercurymediatechnology.com/en/blog/the-abc-of-campaign-metrics-part-1-viewability/ ↗
Source Article
Viewability: The ABC of Campaign Metrics - Part 1
By Olga Nalivaiko
26. August 2021
It’s a well-known fact that Digital Advertising offers far better targeting and performance tracking opportunities than traditional channels like TV or published media. However, it has its own challenges and deficiencies. Imagine you have a campaign running online a…
Original Research
IAS (Integral Ad Science)
· Original study ↗
Methodology
IAS Media Quality Report, cited by Mercury Media Technology
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile web display ads (global): 62.9% display ad viewability rate. Source: IAS (Integral Ad Science) (H2 2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ias-display-viewability-mobile-web-h2-2020
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<blockquote cite="https://lighthousedata.io/data/ias-display-viewability-mobile-web-h2-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62.9%</strong> -- display ad viewability rate for Mobile web display ads (global)<br><small>Source: IAS (Integral Ad Science) (H2 2020) · <a href="https://lighthousedata.io/data/ias-display-viewability-mobile-web-h2-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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