Average Cost Per Install
Statistics & Benchmarks

Verified average cost per install data across 2 regions. Sourced from primary research and validated with evidence grading.

11 data points · 2 regions · Updated 2026-10-02

Compare by Region

Global Region

10 stats
Casual Games marketing
$0.98
Currency Usd 2025
iOS games (global) Media
$4
Currency Usd Q2 2025
Mobile apps marketing
$4
Currency Usd 2026
LATAM mobile app installs marketing
$0.30
Currency Usd 2026
Finance / Fintech marketing
$9
Currency Usd 2026
shopping/e-commerce apps marketing
$1
Currency Usd 2025
Casual gaming apps in Japan marketing
$5
Currency Usd 2021
Mobile App Market Media
$3
Currency Usd 2019
Instagram Ads marketing
$2
Currency Usd 2018
iOS app advertising in the US marketing
$2
Currency Usd 2019

null Region

1 stat
mobile apps null
$5
Currency Usd 2021 Q4

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See how average cost per install benchmarks differ by geography in a single side-by-side view.

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