B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$9
$9 -- average cost per install for Finance / Fintech (2026)
The approximate cost per install (CPI) for Finance / Fintech mobile apps is around $8.70.
- Values are approximate benchmarks sourced from third-party reports (Mapendo, Business of Apps)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$9
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Phiture
Primary
Tier B
https://phiture.com/mobilegrowthstack/user-acqusition-cost/ ↗
Source Article
How Much Does It Cost to Acquire a User? Average Acquisition Costs by Industry
How much should you be spending to acquire a new user or customer? It’s one of the most common questions in growth marketing, and the answer depends heavily on your industry, platform, and business model. Average user acquisition cost has been rising steadily across nearly every sector, with some es…
Original Research
Phiture
· Original study ↗
Methodology
Source: Mapendo, Business of Apps
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Finance / Fintech: $9 average cost per install. Source: Phiture (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg_cpi_finance
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<blockquote cite="https://lighthousedata.io/data/avg_cpi_finance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$9</strong> -- average cost per install for Finance / Fintech<br><small>Source: Phiture (2026) · <a href="https://lighthousedata.io/data/avg_cpi_finance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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