B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
$5
$5 -- average cost per install for mobile apps (2021 Q4)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$5
Unit
Currency Usd
Data Vintage
2021 Q4
Entity
Geography
null
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
90
Independence
50
Methodology
30
Freshness
93
Sources (2)
Mapendo
Primary
Tier B
https://mapendo.co/blog/why-should-i-be-running-cpi-campaigns ↗
Source Article
CPI Campaigns: Why Should I Be Running It To Grow My App? | Mapendo Blog
Also cited by
insertaffiliate.com
https://insertaffiliate.com/blog/what-is-cpi-cost-per-install-guide/
2026-08-08
Original Research
Mapendo
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 Q4 (current) | $5 | |
| 2026 | $4 | -33.3% |
Segmentation
Industrynull
Company Sizenull
Regionnull
Rolenull
Channelpaid_ads
Cite this stat
Plain Text
mobile apps: $5 average cost per install. Source: Mapendo (2021 Q4). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-cpi-mobile-apps-north-america-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-cpi-mobile-apps-north-america-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$5</strong> -- average cost per install for mobile apps<br><small>Source: Mapendo (2021 Q4) · <a href="https://lighthousedata.io/data/average-cpi-mobile-apps-north-america-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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