B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$0.30
$0.30 -- average cost per install for LATAM mobile app installs (2026)
The average cost per install (CPI) in LATAM is approximately $0.30.
- Directional benchmark figure
- Actual CPI depends on creative quality, targeting, and category competitiveness
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$0.30
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Sett
Primary
Tier B
https://www.sett.ai/glossary/cpi/ ↗
Source Article
CPI (Cost Per Install): Formula and Benchmarks | Sett
glossary
CPI (Cost Per Install)
CPI (Cost Per Install) is the price you pay for each app installation from your ad campaign. It’s the core metric that determines whether your UA spend is sustainable or burning cash.
Quick Definition
CPI (Cost Per Install) is the price you pay for each app installati…
Original Research
Sett
· Original study ↗
Methodology
Glossary benchmark figure; regional variance estimate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
LATAM mobile app installs: $0.30 average cost per install. Source: Sett (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/latam-avg-cpi-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/latam-avg-cpi-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.30</strong> -- average cost per install for LATAM mobile app installs<br><small>Source: Sett (2026) · <a href="https://lighthousedata.io/data/latam-avg-cpi-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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