B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$0.98
$0.98 -- average cost per install for Casual Games (2025)
According to Liftoff's report, the average CPI for casual games is $0.98.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$0.98
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Sources (3)
Liftoff
Primary
Tier B
https://www.liftoff.io/resources/mid-core-games-report ↗
Source Article
Mid-core games: Latest data and top UA strategies for growth
Also cited by
2026-08-08
2026-08-25
Original Research
Liftoff
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Casual Games: $0.98 average cost per install. Source: Liftoff (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/casual-games-cpi-2025
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<blockquote cite="https://lighthousedata.io/data/casual-games-cpi-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.98</strong> -- average cost per install for Casual Games<br><small>Source: Liftoff (2025) · <a href="https://lighthousedata.io/data/casual-games-cpi-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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