B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$4
$4 -- average cost per install for Mobile apps (2026)
According to a 2026 Statista report, the average cost per install (CPI) for mobile apps is $3.52.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$4
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier B
https://applaunchpartners.com/app-launch-case-studies-marketing-lessons-learned/ ↗
Source Article
App Launch Lessons: Marketing Wins & Fails
Original Research
Statista
· Original study ↗
Methodology
Cited from a 2026 Statista report
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 Q4 | $5 | |
| 2026 (current) | $4 | -33.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile apps: $4 average cost per install. Source: Statista (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-app-average-cpi-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-app-average-cpi-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$4</strong> -- average cost per install for Mobile apps<br><small>Source: Statista (2026) · <a href="https://lighthousedata.io/data/mobile-app-average-cpi-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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