B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$4
$4 -- average cost per install for iOS games (global) (Q2 2025)
The global average cost per install (CPI) for iOS games in Q2 2025 was $3.95.
- Preserved historical snapshot / context, not a live benchmark
- Masks large variations across categories and regions
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$4
Unit
Currency Usd
Data Vintage
Q2 2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AudienceLab
Primary
Tier B
https://audiencelab.ai/blog/average-cpi-ios-games-2025 ↗
Source Article
iOS Games CPI 2025: Complete Benchmark Guide
Original Research
AudienceLab
· Original study ↗
Methodology
Historical range, not live benchmark
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
iOS games (global): $4 average cost per install. Source: AudienceLab (Q2 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg_cpi_ios_games_2025_global
HTML Embed
<blockquote cite="https://lighthousedata.io/data/avg_cpi_ios_games_2025_global" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$4</strong> -- average cost per install for iOS games (global)<br><small>Source: AudienceLab (Q2 2025) · <a href="https://lighthousedata.io/data/avg_cpi_ios_games_2025_global" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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