B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$2
$2 -- average cost per install for iOS app advertising in the US (2019)
The average CPI for iOS apps in the US in 2019 was $2.14.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$2
Unit
Currency Usd
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
localizedirect.com
Primary
Tier B
https://www.localizedirect.com/posts/7-quick-aso-actions ↗
Source Article
7 Quick ASO Actions To Improve Your Mobile App Downloads | LocalizeDirect
7 Quick ASO Actions To Improve Your Mobile App Downloads
2018-12-11 | Carolina Silvandersson
In this blog, you will receive 7 tips on how to improve your mobile app’s ASO. Don’t wait - start today. Give your mobile app the full treatment and perfect your app store optimization. Ranking your app in A…
Original Research
localizedirect.com
· Original study ↗
Methodology
Average CPI for iOS in the US stated for 2019; original source not attributed.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
iOS app advertising in the US: $2 average cost per install. Source: localizedirect.com (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-ios-cpi-2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-ios-cpi-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2</strong> -- average cost per install for iOS app advertising in the US<br><small>Source: localizedirect.com (2019) · <a href="https://lighthousedata.io/data/us-ios-cpi-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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