App Retention Rate
Statistics & Benchmarks

Verified app retention rate data across 1 regions. Sourced from primary research and validated with evidence grading.

12 data points · 1 regions · Updated 2026-10-02

Compare by Region

Global Region

12 stats
iOS apps marketing
23.900000%
Percentage 2026
Android apps marketing
21.100000%
Percentage 2026
Android apps marketing
21.100000%
Percentage 2025
96.000000%
Percentage 2025
Threads marketing
70.000000%
Percentage 2023
news apps marketing
44.000000%
Percentage 2012
lifestyle apps marketing
15.000000%
Percentage 2012
iOS users marketing
35.000000%
Percentage Q3 2011
Android users marketing
23.000000%
Percentage Q3 2011
News apps marketing
44.000000%
Percentage 2011
Lifestyle apps marketing
15.000000%
Percentage 2011
26.000000%
Percentage 2011

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