B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
21.1%
21.1% -- app retention rate for Android apps (2025)
On Android, average app retention rate is 21.1% on Day 1.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21.1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Business of Apps
Primary
Tier B
https://touchlane.com/which-ui-ux-design-trends-matter-for-mobile-apps/ ↗
Source Article
UI and UX Design Trends for Mobile Apps 2025
Which UI/UX Design Trends Matter for Mobile Apps?
Intro
In 2025, mobile app users expect more than just innovative services — they demand seamless, intuitive, and personalized experiences. Apps must provide instant navigation, frictionless interactions, and minimal data entry to keep users engaged.
…
Original Research
Business of Apps
· Original study ↗
Methodology
Day-30 retention midpoint of decline range 21.1% (Day 1) to 2.1% (Day 30); Business of Apps data as cited by Touchlane
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 21.1% | |
| 2026 | 21.1% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Android apps: 21.1% app retention rate. Source: Business of Apps (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/android-retention-day1-day30
HTML Embed
<blockquote cite="https://lighthousedata.io/data/android-retention-day1-day30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21.1%</strong> -- app retention rate for Android apps<br><small>Source: Business of Apps (2025) · <a href="https://lighthousedata.io/data/android-retention-day1-day30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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