B
Evidence Grade B
Graded
under review
Safe to Cite
Current
23.9%
23.9% -- app retention rate for iOS apps (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
23.9%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
adexchanger.com
Primary
Tier B
https://www.adexchanger.com/content-studio/beyond-the-install-how-smart-brands-are-turning-app-users… ↗
Source Article
Beyond The Install: How Smart Brands Are Turning App Users Into Year-Round Shoppers | AdExchanger
Today’s biggest retail events are noisy, fast-moving and fiercely competitive. From back-to-school time and Prime Day to Black Friday, Cyber Monday and the entire holiday shopping season, success comes down to securing attention before the rush begins.
That’s because consumers aren’t waiting for sal…
Original Research
adexchanger.com
· Original study ↗
Methodology
Day-one retention 23.9%, 30-day retention 3.7%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
iOS apps: 23.9% app retention rate. Source: adexchanger.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ios-retention-day1-30day
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ios-retention-day1-30day" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23.9%</strong> -- app retention rate for iOS apps<br><small>Source: adexchanger.com (2026) · <a href="https://lighthousedata.io/data/ios-retention-day1-30day" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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